Branding

What we do:

Brand Insights is a branding boutique that works with consumer goods and service companies to create innovative brands that dominate within their categories. Their clients range from start-ups to well established brands within many categories including:

  • Cellular communication
  • Cities
  • Convention and Visitor Bureaus
  • Financial services
  • Food and beverage
  • Hotels and resorts
  • Innovation firms
  • Non-profit organizations
  • States
  • Transportation

The Brand Insights branding process includes the establishment of four brand components: the brand promise, brand world, brand corridor, and brand activators. The process continues with the creation of brand differentiation, and culminates with the establishment of a clear brand communication platform that moves the consumer from understanding to purchasing.

  • Brand Insights assists clients with:
  • Brand naming
  • Brand positioning
  • Brand differentiation
  • Brand research
  • Brand architecture
  • Brand launch plans and marketing strategies